| Years of heavy industrial pollution and the
shortcomings of the Main Drainage scheme eventually took their toll on the waters of
Swansea Bay. Dissatisfaction with the state of bathing water in the bay coincided with
greater realisation of the beauty (and cleanliness) of the Gower beaches. Rapid increase
in car ownership brought the Gower beaches into the reach of large numbers of Swansea
citizens who could easily see the difference in quality of bathing water from the green
murk of the Bay to the fresh clear water of an Oxwich or Port Eynon. By the mid-1970s, various local authorities had begun collecting
comprehensive data, measuring the inputs into the Bay. In addition to the sewage discharge
from Mumbles Head, the Tawe and Neath rivers were dumping massive quantities of industrial
as well as domestic waste into the Bay. It was obvious that the simple screening process
that the Mumbles Outfall was operating was neither helpful nor effective. The solution of
the 1930s was no longer acceptable.

Regular data sampling of conditions in the Bay enabled further
investigation into the sources of pollution. Widespread availability of the data meant
that Swansea Bays problems were well publicised. A significant milestone was an
article in New Scientist dated July 1981, where Swansea Bay was singled out as being one
of the filthiest bays in Britain;A pleasant sandy bay ruined by raw sewage and
industrial discharges. Heavy metal contamination from mercury and lead is the worst in
Britain. Put simply, Swansea Bay was unfit for use. The message went far and wide
and the public voted with their feet. By the mid-1980s, the Bay was saddled with a
dreadful reputation for filth, and the beach was largely devoid of bathers, most people
trekking to the beaches of Gower as an alternative.
Dissatisfaction with dumping raw sewage into the sea was not just
a local issue. All across Britain, criticism emerged about the way in which our coasts
were being abused. Anecdotal evidence of people contracting various gastrointestinal
diseases after bathing were being increasingly substantiated by scientific evidence. A
close study of the water dynamics of Swansea Bay revealed that most of the material
released at Mumbles was eventually finding its way back onto the beach. A study of 1983
confirmed that the Mumbles Head outfall was completely inadequate for the job of
distributing sewage into the Bristol Channel and away from the beaches. Swansea City
Council started regular bacteriological sampling on local beaches in 1982, not
surprisingly Swansea Bay has been a regular failure of all tests |